Created in April 2014, Hardcover Bound 2 served as the follow-up to B*tches in Bookshops, parodying Kanye West's Bound 2 and its infamous music video. Hardcover Bound 2 was first published on Buzzfeed Books receiving 10,000+ views on its first day live. In November 2014, both videos were featured on an NPR Morning Edition segment on millennials and literary memes.
When Kanye West and Kim Kardashian's Bound 2 music video was released, it was obvious that with a title so apropos to book culture, it was the perfect opportunity to explore further literary references. And so the collaboration with La Shea Delaney, Eliav Mintz and Stephen Galgano resumed; the team also welcomed animator Nalani Williams to the mix.